What springs to mind when you think of “marketing”? It’s a big concept, and several images might surface. Maybe you imagine a company billboard or promotional sign. Perhaps you picture social media ads, blog posts, and email campaigns. Or you might envision what happens behind the scenes around the brainstorming table.
Marketing is a massive, complicated, multi-part process. Many of us have a general idea of what fits under the marketing umbrella, but forming a clear understanding of the fundamentals is not easy.
In this course, we’ll solve that dilemma, beginning with defining what marketing is and what makes something marketable. We’ll then cover four key marketing elements and how to create a marketing plan. You’ll learn to assess where you are and where you want to go and identify your marketing audience. Finally, actionable takeaways will help you select marketing tactics and choose analytics to track your results.If you have not registered with our site, please create an account to be able to enroll in our courses.
Let’s say you’re the marketing manager for a spice company. Should you choose the tagline, “Take your taste buds on an adventure,” or “Quality spices for quality palates”? The answer depends on your audience.
Understanding your audience’s needs, problems, and choices in the market helps you reach them with a targeted message that makes it impossible for them to choose any brand but yours. It’s not magic—it’s customer and market research.
You’ll begin this course by defining useful research sources and types. Then, explore how to use research to identify and segment your market and scoop your competitors’ place. Finally, you’ll learn to use your hard-won insights to thrive in your chosen market.
A business’s brand is more than a logo and color scheme. It’s also the personality, the story, and the way the brand makes people feel. No wonder a brand is almost as hard to define as it is to create.
Not to worry. This course can help. You’ll get practical definitions and advice on crafting a brand story, showing your best side, establishing your market position, and telling people exactly who you are and who you’re for.
It doesn’t matter how innovative or exciting a product is if no one wants to buy it. That’s why effective product marketing is essential. Product marketing shapes a product that will provide value to customers and then communicates that value to them.
In this fundamentals course, you’ll learn more about product marketing, why it’s essential, and how to start developing your product marketing strategy. You’ll also explore the four phases of the product life cycle and how to find product-market fit.If you have not registered with our site, please create an account to be able to enroll in our courses.
Whether releasing a new product or entering a new market, buttoning up your go-to-market strategy is essential for success.
A winning go-to-market strategy clarifies your ideal customer and the best way to market to them. It also coordinates your marketing, sales, and customer service team efforts to create a smooth and profitable product launch.
This quick guide will explore the five components of an effective go-to-market strategy. You’ll also learn tips for pricing products and driving adoption with consumers.
Have you ever heard the phrase, “Content is king”? Of course, it refers to the widely endorsed idea that content is important. But why does it matter so much, and how can companies create content that attracts the right audience?
In this course, we pinpoint the factors that create a smooth content marketing ecosystem. First, you’ll learn how to build a sustainable strategy. Then, we give tips to ensure your content doesn’t fall flat.
Today, websites are often the first place customers interact with your brand. Web users expect a seamless experience finding the information they need to choose a product or service. If your website doesn’t quickly meet their needs, they’ll look elsewhere.
This course is an introductory guide to utilizing your website to attract and retain customers. It covers essential site components, good design, maximizing conversions, and landing page use and design to get your website in peak condition.
Visitors to your online store are already halfway sold. The hard part is getting them through the (virtual) door. A stellar product page closes the deal from there.
Effective product pages convey the value and need-to-know information about a product. They provide quick answers and selling points—converting casual browsers into buyers.
In this course, you’ll learn about the role and anatomy of product pages. You’ll also gain tips for designing product pages and writing product descriptions that convert.
For the uninitiated, searching for things online might seem like magic. You type a few words in the search bar, click a button, and voila!—the answers to your questions are right at your fingertips. But why do certain web pages appear at the top of a results page? The answer is search engine optimization.
To start, search engine optimization (SEO) isn’t magic. It takes careful strategy. In this course, you’ll learn everything you need to know to get your business and content in front of as many eyes as possible by improving your search rankings and visibility. You’ll start with the basics, like keyword research and selection. Then, you’ll move on to more in-depth topics, such as technical optimization practices and how to optimize your content.
Companies place a lot of emphasis on editorial content, especially when it comes to search engine optimization (SEO). But words are only half the equation.
You also need images to capture attention and garner a reader’s trust. And, if you’re not optimizing those images for the web, you’re missing out on a prime competitive advantage. In this course, you’ll learn what image optimization is and why it’s worth the effort. Then, you’ll get six must-know tips for taking your image optimization to the next level.If you have not registered with our site, please create an account to be able to enroll in our courses.
More than 4 billion people across the globe have an email account. In the United States, on average people check their email 15 times per day. With so much opportunity to connect with customers and potential leads, it’s no wonder businesses are clamouring to get their brand into people’s inboxes.
Email marketing consistently ranks among the most reliable digital marketing strategies for generating revenue, retaining customers, and building brand loyalty. And now is the time to use this inexpensive, powerful marketing tool. But how do you get started?
This course teaches you what email marketing is, why it’s critical, and how it’s done. We begin with strategies for creating an email marketing campaign, segmenting your audience, and using email automation. Then, we’ll tackle how to write and design engaging emails, avoid spam filters, and analyze results.
If you have not registered with our site, please create an account to be able to enroll in our courses.
It’s hard to pinpoint what makes a presentation outstanding, but we can usually identify what makes it awful. Maybe it’s wordy, confusing, or uses outdated images crowded on a screen. One tool takes center stage in many horror stories: the slide deck.
Slide decks have gotten a bad rap. And that’s unfortunate because a well-designed slide deck can give your sales presentations a big boost.
In this course, you’ll learn best practices for slide content and design to develop pitch decks that enhance your sales presentations and not aggravate your audience.